"Save the Startup" is an ongoing project led by university students specializing in business and entrepreneurship. The assignment is to investigate the influence of viral social media content on entrepreneurship by producing concise, engaging, and educational videos based on our coursework. Recognised by enterprise globals ZB&Co, we play a crucial role in advancing this initiative focusing on developing a community that effectively captures audience interest, fosters engagement, and cultivates a robust brand identity through strategic digital marketing efforts.